IT Companies: It's all about the Value Proposition - getting started

Recently I have written about my experiences starting up Company Connecting. A key part of that experience has been developing the Value Proposition which is critical to any business. It is often one of the most challenging aspects of defining your business. I first came across the term when I was taking part in the Stanford University online Technical Entrepreneurship course. It goes hand in glove with the Business Model Canvas and is a mainstay for Business Accelerators such as the Highlands &Islands Pathfinder.

Mark Gillanders, our guest contributor this week, explains the Value Proposition in a down to earth manner and provides a link to a ‘Value Proposition Builder’ using his own company as an example in the template.

Please follow the links below for Mark's article and our Startup series.

Tags: 
Value PropositionEntrepreneurAcceleratorStartup
Creating your Value PropositionWhat is a start up - part 1?The Startup experience with Company Connecting. Part Two: – Converting Ideas into a BusinessThe Startup experience with Company Connecting. Part Three: – To pivot or not to pivot?The Start Up experience with Company Connecting. Part Four: - The Brave StepThe Start Up experience with Company Connecting. People matter. Investing Women. Part Five