What is the best metric for measuring success on Facebook and Twitter?

Company Connecting is continuing its spotlight on Artificial Intelligence with another fantastic article from Echobox. Having already brought you insights on the best time to post to Facebook, our next article from Echobox focuses on the metrics for measuring success on Facebook and Twitter.

Echobox and their AI work with publishers and marketing teams with large-scale social media strategies. Their clients include Le Monde in France and the New Scientist in the UK.

‘’Echobox analyses your historical and real-time data to create an entire social media strategy for you. He also keeps an eye on what's currently trending and what your followers are talking about to adapt your social media strategy in real-time.’’

You can read more Echobox insights on their blog, and read their full article below:

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