Sales

Mark Gillanders of Kingman Lennox is the author of 'Creating the Value Proposition'. The article complements our current series on the startup phase of a company. Mark’s article explains the Value Proposition in a down to earth manner and provides a link to a ‘Value Proposition Builder’ which you can download. He has used his own company as an example in building up the value proposition.

re:infer is a spin out from the machine learning research group at University College London. We met each other through David Barber a lecturer in machine learning at UCL. I [Ed] did my PhD with David, that’s where I met Marius who started his PhD with David a few years later.

Seismic is the leading end-to-end sales enablement solution for institutional financial services firms worldwide. Seismic’s platform gives asset and wealth management firms and business banks the ability to deliver the right client content at the right time, facilitating a world-class client experience. With Seismic, marketing teams are automating the personalisation of client-facing materials via Seimsic’s award-winning LiveDocs® technology, which are then automatically accessed by distribution teams at any time, on any device, and always fully compliant, allowing them to spend more time developing and nurturing client relationships. 

This week's Nutshell is Kenneth Mackay of Initiative2. Initiative2 is focused on Search Engine Optimisation (SEO) and helping its clients get found on the internet. Kenneth's photo shows the creative monkey on the back of IT. You can also read his take on Online Marketing in the accompanying article.

His IT career started by chance. He was handing his CV into a recruitment agency which had moved on and the new tenants thought he would be ideal to help with fledgling PCs and spreadsheets!