Social Media

We spoke to Hristina who just achieved a first for her thesis at RGU, looking at the vast usefulness of social media and how it can be utilised by SMEs.

Company Connecting Graduate series interviews RGU graduate Hristina Dimitrova

What is the best metric for measuring success on Facebook and Twitter?

Our next article from Echobox focuses on the metrics for measuring success on Facebook and Twitter.

The problem of assessing the effectiveness of publishing on social media is not a lack of measurement, but rather a paradox of choice: there are so many metrics, but no clear consensus on what the best metric for gauging the effectiveness of the platform might be.

When’s the best time to share on Facebook?

Social media insights from social media & publishing experts, Echobox. They and their AI ‘Larry’ work with publishers and marketing teams.

Good social media marketing tools need to take into account your audience — or they will inevitably lead you astray.

When’s the best time to share on Facebook? Image

Keilidh Ewan, Marketing Manager for the Root-5 Group is today’s subject in our student and graduate series. Keilidh graduated from Robert Gordon University in 2013 with a degree in Commercial PhotographyShe tells her story of moving seamlessly into Digital Marketing because of her flexible attitude and positive approach to new challenges.

Photographo of Keilidh Ewan of TRACS and Tracker Environmental software accompanying her article on becoming a Marketing Manager

New Starts at Company Connecting

Our two interns James Holland, and Jordan Watts started this week. They are both graduates of Aberdeen University and will be helping us with our Web Content and Social Media. We hope they will pick up some valuable skills along the way.

James will be concentrating on helping us with our...

13 Tools that can help a Startup to manage its Social Media

In the 11th of its Startup series, Company Connecting asked “When should you start thinking about social media". We received quite a response to the article. Several people wanted to get an understanding of what can be done with a tight budget and limited time.  This article provides a list of...